Orange is one of the popular network operators of mobile phones and Internet service provider in the UK market. This provider was established in the year 1994 and is owned by France Telecom service. This is the first British mobile phone network that purchased products online from Mobiles.co.uk, the first online mobile phone dealer.

When it started its services in the market, it received so many complaints regarding its poor customer services. To overcome this problem, it took cautious steps and strive hard to provide the best customer services.

At present, it is offering two mobile phone packages to its customers like the pay as you go and pay monthly service plans. The users, who go for pay as you go mobile phone plans, have been given an option to recharge their phones via a swipe card over the Internet or through a debit or credit card. This provider offers varied options of plans for the users, who go for pay monthly service or contract deals like 12, 18 or 24 months contracts.

These contract deals come with the combination of talktime and messages services and some of the contracts come with data and insurance services. It the users want additional services like Mobile Data Services and MMS (multimedia services), they have to pay extra payment for using these services.

To offer data transmission at high-speed and provide the latest technology to the users, Orange operates the most advanced services like GPRS, EDGE, 3G and started its process on operating HSDPA network. Among the UK's mobile phone users, 99% of the users are using its services and has the largest integrated network of 3G/2.5G in UK. Recently, it started offering DSL services along with mobile phone services.

Moreover, the brand band services of Orange offers a Live box that comes with VoIP and Wi-Fi technology. It has nearly 300 stores in the market. Like this, it is offering different types of packages for its mobile as well as broad band customers and putting all its efforts to be in top position in the market.